![]() While you, as the photographer, should probably be shooting in RAW, I recommend delivering images as TIFFs (if the goal is to provide a high-quality image that the client can eventually print) or JPEGs (if the goal is to provide an economical image for proofing or sharing via social media). Image formatįile size also depends heavily on image file format (i.e., JPEG vs TIFF vs RAW). Many client images will end up on Instagram, which does not require large file sizes. And many social media platforms automatically compress your images to a manageable file size, so huge images are unnecessary (the extra data just gets discarded!). If website images are too big, they load slowly, which can damage site speed and Google rankings. In fact, if the images are for social media distribution or even a website portfolio, small file sizes are your best option (generally between 50 and 500 KB). Instead, you should really think about the minimum file size you can get away with for your specific purpose. You might be tempted to offer the largest images possible, but this will slow down the sending and receiving process, plus certain image-sharing methods will put a cap on individual (and aggregate) file sizes. If the goal is to provide digital files, how big should they be? These days, modern cameras create high-resolution images anywhere from 12 megapixels to 60 megapixels, so even the most basic shooter is immediately faced with a dilemma: Modern digital cameras produce high-resolution images. If this is the case, ask the client for their print size requirements, and use a well-regarded lab that prints at 300 DPI (though make sure your file sizes are large enough to allow for 300 DPI prints at your client’s requested print size!). That said, some clients may request hard-copy proofs (for evaluation) or high-quality prints (for hanging). Prints are also slow you can share a digital file almost instantly, but prints may take days or even weeks to arrive at your client’s home or place of work. Prints, especially high-quality prints, are expensive, and if you need to send a lot of images, the cost will soon become unmanageable. Unless your client specifically requests prints, I’d recommend you deliver your images as digital files. Then keep them in mind as you continue down the page, where I attempt to flesh out some of these considerations in greater depth. Image resolution/quality (Will you offer high-resolution prints? Or low-resolution proofs?).Image format (Do you wish to deliver hard copies? Or would you like to send some sort of digital proof?).Cost (Is your method free? Or will it cost a significant amount, either for each delivery or as an initial, up-front cost?).Speed (How quickly will the delivery method get your client their photos?).I’d recommend you start out by considering a few key factors: What delivery method is best? How do you pick the perfect sharing process? So you have a client – and you need to send photos. How to choose the perfect method of sending photos: factors to think about So if you’re looking to share images, keep your clients happy, and offer an all-around great photography experience, then read on. ![]() In this article, I offer an overview of the most popular image delivery options for photographers today – and I explain how to pick the perfect delivery method for your specific needs. ![]() Whether you are selling images, working on a commission, or doing client portrait shoots, you need a simple way to send photos to clients. ![]()
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