![]() ![]() From our insider knowledge, we can tell you that lots of people click on the timer within the email so make sure to incorporate a CTA in the design or place one close by. They also have clear and bold messaging which is hard to ignore.Įnsure to put a call-to-action (CTA) with your countdown timer. They have clearly marked out the hours, minutes, and seconds in the header image. In this great example from sports nutrition and wellness retailer Bulk™, the countdown timer is used extremely effectively. ![]() Using only numbers can be confusing and render the countdown timer pointless. It’s that simple.ĭon’t forget to include days, hours, mins, etc., as this makes it much clearer for the person reading the countdown timer. Recipients need to know how long they have left before the timer runs out. You should make sure you put time labels on every countdown timer for the same reasons as having clear messaging: clarity. This example from lingerie retailer Boux Avenue is a great example of using clear, informative messaging, but still keeping the brand’s identity at the forefront. Be smart and put a very clear message close to the timer stating what it’s counting down to. Yes, there might be a big promotional banner further down the email but the timer at the top has no connection to the message. Some emails have a timer placed at the top with no details explaining why it’s there. What kind of messaging should you use?Ī timer without clear messaging is pointless and confusing. We’d also recommend not using timers when the promotion ends too far in the future-short bursts and short time windows mean openers are more inclined to take action. Use them for big events, promotions, or personal things like a birthday or holiday countdown. You don’t want your subscribers to become fatigued. Whatever the use case, they’ll add something extra to your email.Ī great tip is to not use timers too frequently.
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